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After-Sales and Repair Services

For many companies a source of new earning power, additional sales, increased customer loyalty, highly competitive positioning.

After-sales service comprises the provision and marketing of additional products and services after the delivery of the primary product to the end customer. 

How does the manufacturer benefit from a strong after-sales service?  

  • Generates additional sales with attractive margins
  • Secures business relationships and sales in the long term  
  • Reduces investment volatility  Increases customer loyalty  
  • Allows a clear differentiation vis-à-vis competitors 
  • Provides feedback for the development of the primary products
  • Improves margins through benefit-oriented pricing  
  • Reduces capital investment in spare parts storage 

How does the user benefit from a strong after-sales service?  

  • Proper, trouble-free and efficient operation of the purchased primary product 
  • Uses later improvements and upgrades
  • Profits from a calculable and attractive total cost of ownership (TCO)    


 

Ralph Markus Bush
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