New Market Offerings
The task consisted in the definition of ideas for new market offerings and so Helbling Technik organized brainpool events to generate, collect and evaluate new ideas. The result was three tangible alternatives of innovative market offerings and a recommendation as a basis for the decision-making process.
Our tasks:
- Brainpool workshops with designers, technology, food and marketing experts as well as service technicians
- Technology review, patents and competition analyses
- Pep talks related to technologies and markets
- Interviews with clients in different market segments
- Desk research
- Idea creation workshops
- Formulation of the market requirement specification
- Evaluation and recommendation
Customer: Internationally acting enterprise in the field of home appliances
