Ideation – The Bridge between Company and Product

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«Ideation» forms or strengthens the bridge between company management and product development and translates growth and innovation goals into new products and services in the early phase of product development. This is done with a high degree of systematics and in iterative process models.

 

The early stage of product creation – a special area
Innovations do not arise by chance but are the result of a systematic approach and interdisciplinary cooperation. Our success formula «I = mc2» (innovation = methods × creativity × competence) sums it up. Since the identification and implementation of a product idea is costly and risky, clever processes and special team constellations are required in the early phase of product development. This to introduce new perspectives, increase the chance of market success and reduce the risks of failure. We call this special field of the innovation process «Ideation».